London Borough of Ealing's scheme is called Local Welfare Assistance. It can provide awards to help people to try to maintain an independent life or for those facing an immediate financial crisis. For more information see the Ealing Council website, which states that
Payments are made using a pre-paid card. Cards will be loaded with the value of your award and can only be used to purchase the items that were claimed for.
and includes helpful links to
How to apply
Listen to general information including how to make a claim/request a review. Leave a message if you need help with your claim or a visit.