London Borough of Ealing's scheme is called Local Welfare Assistance. It can provide awards to help people to try to maintain an independent life or for those facing an immediate financial crisis. For more information see the Ealing Council websitewhich states that

Payments are made using a pre-paid card. Cards will be loaded with the value of your award and can only be used to purchase the items that were claimed for.

and includes helpful links to

How to apply

Although the website states that applications should be made using their online form, it also gives a phone number to:

Listen to general information including how to make a claim/request a review. Leave a message if you need help with your claim or a visit.